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ESPN Goes Contra

This worked for me once, but now doesn't.  Still, give it a whirl, because it's cool when it works, and not just by ESPN standards:

  1. Go to
  2. Hit this sequence of keys: Up Up Down Down Left Right Left Right B A
  3. Hit Enter.  A lot.

When was the last time ESPN did something cool that wasn't wannabe cool? Although, I'm wondering if it could be some sort of hack.  Geeks, any thoughts?