I always liked the Hulk, because of his brute strength and the fact that he is just a bunch of raw energy let loose on the world. Since the movies came out though I have come to love Iron Man, because of the humor Robert Downey Jr. has brought to the Tony Stark character.
If we're talking about based on the comic books I've read, it's Superman. I'll never forget being a young child and reading the one in which he dies for the first time, and the feeling of sadness that came over me. Luckily he would come back to life and eventually defeat the bad guys, and all was good in the world.
If we are comparing the two companies, I have to take Marvel in a landslide. My personal top-5 superheroes are as follows: Iron Man, Hulk, Batman, Captain America, and Mr Fantastic. This coupled with the depth of Marvel gives them the edge over DC.
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