FanShot

Cluelessness and Sexism is Alive and Well in Sports

It's ridiculous how a multi-billion USD industry tends to ignore a sizable portion of the market. It's even more ridiculous how such a dominant aspect of American life tends to dismiss an entire gender. "As a female sports fan I would like to believe that in 2011 sports teams, leagues and companies recognize they have a very large female following and they would do their best to market not only to men, but to the knowledgeable female base as well. Within the past few months I have been led to believe the opposite."

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