On February 3, 2010, Deep Focus, Inc. withdrew its application to trademark the term "sabermetrics" for social media consulting services.

Sabermetrics was coined by statistician Bill James, who first introduced the word to readers of his Abstract in March 1980, writing: "Sabermetrics is the mathematical and statistical analysis of baseball records." Since that time, sabermetrics has become a ubiquitous part of the baseball landscape at all levels and by players, front office staff, the media, and fans alike. Most major league teams use sabermetrically derived statistics as part of their player evaluations. Members of the Baseball Writers Association of America and others who report on baseball refer to sabermetrics and its metrics on a regular basis. Recently James has said that sabermetrics is a "declaration of no ownership of knowledge."